About
Who am I?
I’m Alex Amsel and newretro.org is the home for my articles about indie game development, innovation, my travels, and any other rants.
I’m a game developer, digital media and social media consultant, producer, speaker, and BAFTA member. I’m CEO of Tuna, an independent game developer.
I’ve worked with brands and titles as varied as Family Guy, Big Brother, Eufloria, Alien Hominid, Puzzler, and even the classic Asteroids.
My current focus is on innovation and collaboration, particularly in a cross platform sense where Technology meets Media meets Art meets Users.
Why newretro.org?
There is something interesting about taking old ideas and finding new ways to explore them. That could be anything from porting retro games to new hardware, making a tv series with contemporary toy designs, or creating a fully fledged console game where all the artwork is physically modeled and animated using classic stop motion techniques.
New Retro™ – the reworking of old concepts within a contemporary context. Sort of.
Biography
Alex Amsel is a video games developer, digital and social media consultant, and BAFTA member. An industry veteran of over a decade, he has worked across many interactive platforms, utilising both internationally renowned brands and innovative concepts.
Alex has worked with brands and titles as varied as Family Guy, Eufloria, Alien Hominid, Puzzler, and even the classic Asteroids. As well as producing over 70 video game projects, he’s also worked with TV broadcasters and production companies in fields as varied as Twitter strategy (Big Brother/Channel 4 UK) to innovative real-time animation (CBBC’s forthcoming Strange Hill High/Yoshimi & Katoi).
As CEO of Tuna, an independent game developer, Alex continues to develop independent games, the most recent being a continuing collaboration on the BAFTA award nominated Eufloria and with stop-motion artist Anthony ‘Cletus Clay’ Flack.
Alex has participated and spoken at a variety of events such as Develop, DocFest, GameHotel Switzerland, Zurich School for Design, Crossover, Game Republic, and GDC San Francisco.
